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Analytics

Find out exactly where you make profit and where you lose it

We analyse profitability per client, product and channel. We build the cash-flow forecast and the “what-if” scenarios so financial decisions rest on numbers rather than on instinct.

Who this is for

Does any of this sound like your quarter?

You already have the figures. The problem is that they will not break down.

You report a margin you cannot break down

The company figure is on the board pack. Underneath it, nothing: which client, which product, which channel holds it up and which one eats it.

You negotiate prices without a floor

The discount gets agreed in the room, on the spot. What margin is left after it only becomes visible at month end, when there is nothing to do about it.

You have many clients or many products

Past a certain number, the average stops meaning anything. The spread between your best and worst quartile is wider than the change from last year.

You have a decision with money in it

A hire, an investment, a client to renegotiate. All three need the same thing: knowing what happens to cash over the next few months.

What you’re losing now

What you’re losing when profit will not break down

Not the missing number. The decisions you make in its place.

Discounts go to whoever pushes hardest

When you do not know the margin on the client in front of you, the discount is negotiated on their persistence rather than on what you can afford.

The big client gets kept at any price

Volume is visible, margin is not. An account that brings a lot of revenue and little profit gets exactly the attention a profitable one deserves.

The decision waits until things become clearer

With no forecast, the hire and the investment slip by a month. That cost appears in no report, and it still gets paid.

What you get

What you actually receive

Six deliverables. The first three explain the past, the last three put it to work.

01 Profitability per client, product and channel

Per client, per product, per sales channel. You see where the margin is made and where it goes, not just how much was sold.

02 Fixed costs separated from variable ones

Without that separation, any per-client profit figure is an arbitrary split of shared costs. With it, the number survives questions.

03 Cost drivers and areas to optimise

What actually moves cost upward, and by how much. The short list of things worth touching comes out of this, in order of impact.

04 A 3–6 month cash-flow forecast

A model built on real data, not on extrapolating last month. You know what to expect and from which month it gets tight.

05 Decision scenarios

Raise the price by 10%? Drop an unprofitable client? Hire three people? Each variant is modelled on the same base, so they can be compared against each other.

06 The list of clients and products below the line

Who consumes margin, by how much, and what would change if the price were renegotiated. Named, not as a percentage on a category.

How we work

Break it down first, project it after

A forecast is only useful if it sits on costs that were separated properly. That is why it comes second.

  1. First call

    Duration:

    You tell us which financial decision is on your desk right now: a price, a client, an investment. The analysis is built around it.

  2. Profitability and cost analysis

    Duration:

    Profit per client, product and channel, with fixed costs separated from variable ones and the drivers identified.

  3. Forecast and scenarios

    Duration: In parallel with step 2

    The cash-flow model is built on top of the analysis and the scenarios run on it. It stays yours and is rebuilt with next month’s data.

Exact timing depends on how many sources you have and how clean they are — we agree these with you upfront.

Evidence

What actually changes

Before

The company margin was known. Per client it was not, so discounts were given according to how hard the client pushed, and the effect only showed at month end.

After

Profitability visible per client and per product. Three clients that were consuming margin were identified and renegotiated.

3–6 months
Cash-flow forecast horizon
3–6 weeks
To a full picture of profitability

Typical outcomes from previous projects. Every context is assessed individually.

What stops you

The questions you ask before you sign

How much does it cost?
The 30-minute call is free. It ends with a proposal at a fixed price for the whole project — not an hourly rate, and not an estimate that keeps moving.
How long before we see something useful?
First results appear in 2–4 weeks. Exact timing depends on how many sources you have and how clean they are — and we agree that before we start, not along the way.
What happens to our data?
It stays with you. Our tools connect to your database, read its structure and build the reporting measures there — nothing is copied or stored on our side. You get a Power BI report file with the metrics defined, which you connect to your own source; the data in it is yours and never passes through us. The exception is prediction: a model needs history, so there we keep aggregated values and model statistics, not individual records and no confidential data. Before we get any access, we sign a confidentiality agreement and a GDPR data processing agreement.
Our accountants already give us the profit figure. What is different?
Accounting gives you profit at company level, correctly and on time. It does not break it down by client or product, because that is not what it is for. This analysis starts from the same figures and cuts them along the dimensions you actually decide on.

From the same stage

The rest of the insight stage

Profitability tells you where the money is made. Sales tells you who it comes from. The dashboard keeps both in view.

Sales & customers

Understand which clients bring value, where you’re losing opportunities, and where your sales team should focus.

  • Pipeline and conversion analysis
  • Customer segmentation by value
  • Identifying profitable clients
  • Commercial focus recommendations
Learn more

Your company, always current

The metrics that matter, on one screen, updated automatically. Not fifty charts — the indicators you actually run the business on.

  • Metrics written for decision-makers
  • Automatically updated dashboard
  • Automated monthly reporting
Learn more

Predictive analytics

Who might stop buying, who might not pay, how much you will sell next month. Models trained on your own history, with the margin of error stated up front.

  • Payment risk score
  • Customers at risk of leaving
  • Sales and demand forecast
Learn more

Anomalies & patterns

We analyse every table in your systems and surface what falls outside the pattern: repetitions, missing counterparts, unusual values, concentrations. No hand-written rules.

  • Analysis across every source
  • Ordered by relevance
  • Every finding with its context
Learn more
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Next step

A 30-minute conversation, no strings attached

Tell us which decision you want to make better. We’ll tell you whether we can help, and how, concretely.