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Insight

From clean data to clear answers

We turn the reporting base into dashboards, KPIs and reports that anyone can read at a glance. You already have the data — what is missing are the answers.

Open questions

Questions your data could answer, but doesn’t

Which clients actually make us money?

Revenue you can report. Profit per client, product or channel is another matter — and some of the largest accounts turn out to be the ones costing you.

Does this price cover what the work really costs?

With fixed and variable costs not separated, the price is set on instinct. Sometimes instinct is right, and you never find out which times.

What will cash look like three months out?

Without a forecast, every month is a surprise, so hiring and investment get postponed. Not out of caution — out of not knowing.

What is actually going to close this quarter?

Pipeline value on its own tells you very little. Without visibility on how long deals sit in each stage, the forecast is wishful thinking with a number attached.

What you get

Three ways to get the answer

Turn the data into answers to the questions that cost money.

Most requested

Profitability & cash-flow

Know exactly where you make profit, where you lose, and how your cash-flow will look in 3–6 months. With “what-if” scenarios.

  • Profit per client / product / channel
  • Fixed vs. variable cost analysis
  • 3–6 month cash-flow forecast
  • Decision scenarios
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Sales & customers

Understand which clients bring value, where you’re losing opportunities, and where your sales team should focus.

  • Pipeline and conversion analysis
  • Customer segmentation by value
  • Identifying profitable clients
  • Commercial focus recommendations
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Your company, always current

The metrics that matter, on one screen, updated automatically. Not fifty charts — the indicators you actually run the business on.

  • Metrics written for decision-makers
  • Automatically updated dashboard
  • Automated monthly reporting
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Predictive analytics

Who might stop buying, who might not pay, how much you will sell next month. Models trained on your own history, with the margin of error stated up front.

  • Payment risk score
  • Customers at risk of leaving
  • Sales and demand forecast
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Anomalies & patterns

We analyse every table in your systems and surface what falls outside the pattern: repetitions, missing counterparts, unusual values, concentrations. No hand-written rules.

  • Analysis across every source
  • Ordered by relevance
  • Every finding with its context
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Not sure where to start?

The question we start from

Not “which service do you want”, but “which decision do you want to make better”. From there it becomes obvious what comes first and what can wait.

A 30-minute conversation

How we work

We start from the question, not from the report

You pick the decision you want to make better. Everything else is built around it.

  1. First call

    Duration:

    You tell us which decision you want to make better and what you base it on today. That becomes the working question.

  2. The analysis

    Duration: 3–6 weeks profitability · 3–5 sales

    Profit per client, product and channel, with fixed costs separated from variable ones. Or pipeline, conversion and customer segmentation, if that is where the question is.

  3. Forecast and scenarios

    Duration: In parallel with step 2

    A cash-flow forecast three to six months out, on real data. On top of it, scenarios: raise the price by 10%, drop an unprofitable client, hire three people — and see what each one does to the numbers.

  4. Your company, always current

    Not fifty charts — the indicators you actually run the business on, on one screen, updated automatically.

Exact timing depends on how many sources you have and how clean they are — we agree these with you upfront.

Evidence

What actually changes

Before

“We don’t know exactly how much profit each client makes. Pricing is on feeling.”

After

Profitability visible per client and product. Three unprofitable clients identified and renegotiated.

3–6 months
Cash-flow forecast horizon
1
Screen, instead of separate reports
3–6 weeks
To a full picture of profitability

Typical outcomes from previous projects. Every context is assessed individually.

Where this sits

The second stage: insight

The analysis starts from the consolidated base and stops exactly where the data stops being trustworthy. If the foundation is in place, this is the stage that shows up in decisions.

Next step

A 30-minute conversation, no strings attached

Tell us which decision you want to make better. We’ll tell you whether we can help, and how, concretely.